The Oldest Brewery in America broadens its portfolio across new markets

POTTSVILLE, PA—August 9, 2023— Today, The Yuengling Company announced the debut of Yuengling’s coveted seasonal Oktoberfest beer across its recent expansion markets – Kansas, Missouri, and Oklahoma. This release marks another way in which Yuengling continues to bring premium drinking opportunities to beer fans, further expanding the portfolio of beers available in the brand’s newest states.

Yuengling’s Oktoberfest pays homage to the brand’s authentic German roots and is the perfect beer to pair with traditional German foods as Oktoberfest celebrations take place nationwide. A true representation of the classic Marzen style, this copper in color and medium-bodied beer is a perfect blend of roasted malts with just the right amount of hops, serving up a slightly sweet, toasted character and mild herbal bitterness.

“Based on the overwhelmingly positive response we have received from our initial launch in February, we are proud to continue our efforts in providing a beer for every taste and every occasion throughout Kansas, Missouri and Oklahoma,” said Pat Pikunas, General Manager, The Yuengling Company. “Our Oktoberfest beer is a testament to the rich heritage and quality behind Yuengling’s iconic portfolio, and we look forward to sharing this fan-favorite beer just in time for the fall season.”

The seasonal brew is one of Yuengling’s most popular limited-release beers, often selling out before Halloween where it’s available. Fans can stay up to date on where to find Yuengling’s Oktoberfest at their nearest retailer, bar or restaurant by checking the “Find Our Beer” link at https://www.yuengling.com/find-our-beer/.

For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit Yuengling.com.

About D.G. Yuengling & Son, Inc.   

D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz.  Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west.  Yuengling beer is currently available in 26 states with recent expansion into Kansas, Missouri, and Oklahoma. Get news, updates, and access media images at https://www.yuengling.com/news. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook Page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.   

Contact:
Paul Capelli                                                                                                            
D.G. Yuengling & Son, Inc.                                                                                  
pcapelli@yuengling.com / 508-728-1271