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Two American Legends Unite: Field & Stream and Yuengling Announce Partnership
Kicking off at Field & Stream Music Fest with exclusive tastings and offerings, Yuengling and Field & Stream have a suite of surprises throughout 2024/25
POTTSVILLE, PA—September 17, 2024—Field & Stream, the iconic American outdoors brand proudly announces a partnership with Yuengling, the Oldest Brewery in America. Kicking off during Field & Stream Music Fest, Oct. 4-6, this collaboration unites two historic brands in a celebration of American tradition. The multi-faceted partnership extends from limited-edition product launches, unique experiences, and a dynamic content hub to engage fans.
“We’re thrilled to partner with Field & Stream, a fellow iconic American brand that shares our commitment to tradition, quality, and conservation,” says Dick Yuengling, President of Yuengling Brewery. “As the Oldest Brewery in America, we’ve embraced celebrations for 195 years. Joining forces with Field & Stream brings that celebration into a place we have unofficially been for some time—the great outdoors.”
Yuengling will serve as an official partner of the inaugural Field & Stream Music Fest, set for October 4-6 in Winnsboro, South Carolina. Earlier this year, Field & Stream announced new ownership under country music stars Eric Church and Morgan Wallen. Headlined by Church, the festival will combine music, outdoor adventure, and great beer. Guests can enjoy Yuengling’s brews at a branded double-decker bar named the Yuengling Watering Hole, while Field & Stream 1871 Club members receive exclusive access to a special Yuengling tasting experience.
“This partnership celebrates the power of family, legacy and traditions. Just as Yuengling remains a family-owned business with multiple generations contributing to its success, Field & Stream’s heritage is tied to families passing down traditions through skills and stories from one generation to the next. Together, we’re honored to continue this legacy, inspiring new generations to cherish stories made in the great outdoors and the values that bring us together,” says Doug McNamee, President of Field & Stream.Following Field & Stream Music Fest, the partnership continues through 2025. A content hub will captivate outdoor enthusiasts with compelling stories, stunning outdoor footage, recipes, and expert tips from Yuengling and Field & Stream’s team of experts. This platform will showcase the best of the great outdoors, highlighting the shared values of both brands.
As the partnership between Field & Stream and Yuengling continues to unfold, outdoor enthusiasts and beer lovers can expect even more exciting developments on the horizon. In the coming year, the collaboration will expand into new and innovative extensions within the outdoor and beverage spaces, featuring special releases, sweepstakes opportunities, and a highly anticipated limited-edition beer pack collaboration, set to debut in 2025. With a shared commitment to quality, tradition, and the great outdoors, the possibilities are endless.
To stay up-to-date on this exciting partnership, sign up for email updates at Yuengling.com. Be among the first to receive news, behind-the-scenes insights, beer release dates, and access to exclusive content.
About Field & Stream
Founded in 1871, Field & Stream is the world’s leading outdoor lifestyle brand, dedicated to inspiring and guiding American hunters, anglers, and outdoor enthusiasts. Under the ownership of country music artists Eric Church and Morgan Wallen, Field & Stream continues its legacy of storytelling, conservation advocacy, and community-building. For more information, visit www.fieldandstream.com.
About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., the oldest brewery in America, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states. Experience Yuengling in Pottsville, PA by taking a free tour of America’s Oldest Brewery and visiting our Museum & Gift Shop. Also dine, shop, and enjoy our year-round and seasonal-selection of beers at the Yuengling Draft Haus & Kitchen in Tampa, FL. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.
Media Contact:
Kerstin Hjelm
610-291-8609
Khjelm@ajcpt.com